Mailchimp Email Marketing Masterclass For Ecommerce
Mailchimp Email Marketing Masterclass For Ecommerce
Published 3/2024
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 673.48 MB | Duration: 2h 1m
Grow your Website Sales using Mailchimp Automations, Email Design, Audiences, Campaigns on Shopify & WooCommerce
What you'll learn
Set up and authenticate your own branded email sending domain
Maximising email deliverability and avoiding Spam folder
Create popular email automations to drive repeat purchases
Email writing and design best practice
Key email metrics and reporting
Email segmenting and tagging
Creating and organising your MailChimp audience
Using third party integrations including Shopify
Requirements
No prior knowledge or experience of email marketing or MailChimp is required before starting this course. You will, however, require basic computer and internet skills.
A computer with an internet connection! You will also need a text editor (e.g. Microsoft word or Google Docs) and a spreadsheet (e.g. Microsoft excel or Google sheets).
Description
Send email marketing campaigns using MailChimp – the world's leading email marketing platform and a great opportunity for entrepreneurs.Use MailChimp to promote your business and boost your income. You don't need any prior knowledge of email marketing or technical skills - if you can use a web browser, you are good to go!This course is by Trevor Ginn, a successful online retailing entrepreneur who runs an online business that sells over $4 million/year. Trevor Ginn has over ten years of experience selling online. The course covers:Maximising email deliverabilityUse and authenticate your own domain for email marketingImplement popular email automationEmail content and design best practiceReporting and metricsThird-party integrations including ShopifyEach section has a written course summary, and once purchased, this course is available to students forever.Course content and overviewThis course is for you if you are a email marketing newbie or an experienced advertiser looking to improve your sales. You will learn about how to use MailChimp from start to finish. The course comprises over 8 detailed sections, each tackling an aspect of the MailChimp platform. At the end of the course, you will be able to:Collect emails and build your listSegment your listing using tagsCreate email marketing campaigns using MailChimpCreate emails which drive traffic and convertIntegrate your MailChimp with ShopifyUse analytics to understand your performanceThis course distils the instructor's enormous experience in online advertising and eCommerce 20+ digestible lessons. He is always happy to answer email questions and loves hearing from students.
Overview
Section 1: Introduction
Lecture 1 Introduction to the course
Lecture 2 Why Email Marketing
Section 2: Email Deliverability
Lecture 3 Email Deliverability
Lecture 4 Email Delivery Best Practices
Lecture 5 MailChimp Email Domain Authentication
Section 3: Integrating Mailchimp with your website
Lecture 6 MailChimp <> WordPress integration
Lecture 7 MailChimp <> Shopify integration
Section 4: Building & organising your email list
Lecture 8 Collecting Emails
Lecture 9 Audiences in Mailchimp
Lecture 10 Audience Dashboard and Settings
Lecture 11 Audience Inbox
Lecture 12 MailChimp embedded forms
Lecture 13 Pop up forms
Lecture 14 Landing Pages
Lecture 15 Organising your Mailchimp Audience with Segments, Tags & Groups
Section 5: Email Journeys
Lecture 16 Introduction to Email Journeys (a.k.a. Automations)
Lecture 17 Creating MailChimp Email Journeys
Section 6: Creating Email Campaigns
Lecture 18 Email Campaign Best Practices
Lecture 19 Email Copy Best Practice
Lecture 20 Email Design Best Practice
Lecture 21 Creating a Campaign in MailChimp
Lecture 22 MailChimp Campaign manager
Section 7: Monitoring Email Marketing Performance
Lecture 23 Email Marketing Metrics
Lecture 24 Email Dashboard
Lecture 25 Audience Analytics
Lecture 26 Email Reports
Lecture 27 Custom Reports
Section 8: Finishing up
This course is suitable people who are new to email marketing and MailChimp, but will also be of interest to existing users who are looking to improve their sales.,This course includes downloadable guides which are a great reference for sellers of all abilities.
![Mailchimp Email Marketing Masterclass For Ecommerce]()
What you'll learn
Set up and authenticate your own branded email sending domain
Maximising email deliverability and avoiding Spam folder
Create popular email automations to drive repeat purchases
Email writing and design best practice
Key email metrics and reporting
Email segmenting and tagging
Creating and organising your MailChimp audience
Using third party integrations including Shopify
Requirements
No prior knowledge or experience of email marketing or MailChimp is required before starting this course. You will, however, require basic computer and internet skills.
A computer with an internet connection! You will also need a text editor (e.g. Microsoft word or Google Docs) and a spreadsheet (e.g. Microsoft excel or Google sheets).
Description
Send email marketing campaigns using MailChimp – the world's leading email marketing platform and a great opportunity for entrepreneurs.Use MailChimp to promote your business and boost your income. You don't need any prior knowledge of email marketing or technical skills - if you can use a web browser, you are good to go!This course is by Trevor Ginn, a successful online retailing entrepreneur who runs an online business that sells over $4 million/year. Trevor Ginn has over ten years of experience selling online. The course covers:Maximising email deliverabilityUse and authenticate your own domain for email marketingImplement popular email automationEmail content and design best practiceReporting and metricsThird-party integrations including ShopifyEach section has a written course summary, and once purchased, this course is available to students forever.Course content and overviewThis course is for you if you are a email marketing newbie or an experienced advertiser looking to improve your sales. You will learn about how to use MailChimp from start to finish. The course comprises over 8 detailed sections, each tackling an aspect of the MailChimp platform. At the end of the course, you will be able to:Collect emails and build your listSegment your listing using tagsCreate email marketing campaigns using MailChimpCreate emails which drive traffic and convertIntegrate your MailChimp with ShopifyUse analytics to understand your performanceThis course distils the instructor's enormous experience in online advertising and eCommerce 20+ digestible lessons. He is always happy to answer email questions and loves hearing from students.
Overview
Section 1: Introduction
Lecture 1 Introduction to the course
Lecture 2 Why Email Marketing
Section 2: Email Deliverability
Lecture 3 Email Deliverability
Lecture 4 Email Delivery Best Practices
Lecture 5 MailChimp Email Domain Authentication
Section 3: Integrating Mailchimp with your website
Lecture 6 MailChimp <> WordPress integration
Lecture 7 MailChimp <> Shopify integration
Section 4: Building & organising your email list
Lecture 8 Collecting Emails
Lecture 9 Audiences in Mailchimp
Lecture 10 Audience Dashboard and Settings
Lecture 11 Audience Inbox
Lecture 12 MailChimp embedded forms
Lecture 13 Pop up forms
Lecture 14 Landing Pages
Lecture 15 Organising your Mailchimp Audience with Segments, Tags & Groups
Section 5: Email Journeys
Lecture 16 Introduction to Email Journeys (a.k.a. Automations)
Lecture 17 Creating MailChimp Email Journeys
Section 6: Creating Email Campaigns
Lecture 18 Email Campaign Best Practices
Lecture 19 Email Copy Best Practice
Lecture 20 Email Design Best Practice
Lecture 21 Creating a Campaign in MailChimp
Lecture 22 MailChimp Campaign manager
Section 7: Monitoring Email Marketing Performance
Lecture 23 Email Marketing Metrics
Lecture 24 Email Dashboard
Lecture 25 Audience Analytics
Lecture 26 Email Reports
Lecture 27 Custom Reports
Section 8: Finishing up
This course is suitable people who are new to email marketing and MailChimp, but will also be of interest to existing users who are looking to improve their sales.,This course includes downloadable guides which are a great reference for sellers of all abilities.
