Perfect for Beginners to Experienced Professionals

What you'll learn
SEO Introduction, Importance and benefits
Core component of SEO: Content, Technical and Links
Keyword research - Let customers find you instead of you finding them
Competitors keyword and landscape analysis
Conduct In-depth Keyword Research
Different On-page SEO elements and guidelines to optimise them
SEO Content writing guidelines
Best SEO tools to manage SEO projects
SEO interview questions answers
SEO dashboard templates, performance and reporting
SEO power point presentation
Landing page optimisation for SEO, PPC, Facebook and other marketing

Requirements
No technical knowledge needed

Description
This crash course provides hands-on experience for both beginners and those with advanced SEO skills. Our goal is to equip you with the knowledge and abilities needed to understand and navigate SEO, whether you're looking to start in the industry or improve your current skills.For beginners, this course provides a solid foundation in SEO principles. You'll learn about keyword research, on-page optimization, link building, and the importance of content quality. Through practical exercises, you'll understand how to implement these strategies effectively, ensuring your content ranks higher in search engine results. This foundational knowledge is crucial for anyone looking to start a career in digital marketing or SEO.For those with experience, the course delves deeper into advanced SEO techniques and strategies. You'll explore topics such as technical SEO, local SEO, and the latest industry trends and algorithm updates. Additionally, you'll learn how to use sophisticated SEO tools to automate processes, saving you time and increasing your efficiency. These skills are invaluable for staying ahead in the competitive field of SEO.One of the standout features of this course is its focus on practical, real-world applications. By working on actual SEO projects, you'll gain firsthand experience that can be directly applied to your job. This practical knowledge will not only help you impress your boss with tangible results but also position you as a valuable asset to your company.Moreover, mastering SEO can significantly impact your earning potential. With businesses increasingly recognizing the importance of SEO in driving traffic and revenue, SEO professionals are in high demand. By completing this course, you'll be better equipped to negotiate for higher salaries and more advanced positions within the industry.In summary, this crash course offers a comprehensive, hands-on learning experience that caters to both beginners and those with intermediate SEO experience. It's designed to help you break into the SEO industry, streamline and automate your SEO processes, impress your employer, and potentially boost your salary.

Overview
Section 1: Introduction

Lecture 1 Introduction of SEO, Importance and benefits

Lecture 2 Core component of SEO: Content, Technical and Links

Lecture 3 What is link building -Internal links and backlinks

Lecture 4 Best practices of link building

Lecture 5 How to write compelling SEO title and meta description

Lecture 6 How to conduct competitor analysis

Section 2: Keyword research - let customers find you instead of you finding them

Lecture 7 Type of keywords: Long tails keywords and generic keywords

Section 3: SEO audit: how to conduct a SEO audit to increase keyword traffic and conversion

Lecture 8 Technical SEO audit

Lecture 9 Content audit

Lecture 10 SEO Tech Audit with Screaming Frog

Section 4: In-depth On-page SEO

Lecture 11 Different elements of on-page SEO

Section 5: Content writing & optimisation guidelines that ranks faster in search engines

Lecture 12 Key elements for SEO content

Section 6: Landing page optimisation for SEO, PPC, Facebook & other channels

Lecture 13 What is a landing page and how to improve it

Section 7: Example SEO Power Point Presentation

Lecture 14 What is SEO presentation and why it is important?

Section 8: SEO dashboard, performance and reporting

Lecture 15 SEO dashboard set up

Section 9: SEO Interview Questions and Answers

Lecture 16 How to prepare SEO interview and some example questions

Section 10: SEO tools that help you run SEO campaigns successfully

Lecture 17 10 SEO tools and how they help you to run multiple SEO campaigns effectively

This course is designed for beginners and those with expert experience

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