What you'll learn
This course is for anyone who is planning to become a graphic designer
Is for creatives aiming to improve their technical skills and understanding of design theory
Designers who are specialising in Logo and Identity Design
You will learn about the complete logo design workflow: brief, research, sketching, vector design and presentation
Requirements
You don't need to know how to draw (although it can be a useful skill during the sketching phase)
Adobe Illustrator or similar vector drawing application, sketchbook and the desire to make something awesome
Description
Want to design effective and unique logos? Learn about the Logo Design process, theory, techniques and test your skills by working on the class project!Join Martin Perhiniak (Graphic Designer and Adobe Certified Instructor) and learn his workflow and best practices he developed over 20 years working as a creative professional for clients like BBC, Mattel, IKEA, Google, Pixar, Adobe.Image to addIn this class you'll learn:Creating professional logos for all kinds of clients/businessesThe complete logo design workflow: brief, research, sketching, vector design and presentationAdobe Illustrator best practices (Pen Tool, Shape Builder Tool, Symbols,Various types of logos and when to use themImportant branding terms you should be familiar with (e.g. propositional density)Considerations you need to make before starting to designPresenting your logos to your clientCreating and structuring a Brand Guide for your clientYou'll be creating:Multiple logos for a food marketBrand guide (optionial)Recreating 10 famous logos (optional exercises)Who this class is for?Anyone planning to become a graphic designerCreatives aiming to improve their technical skills and understanding of design theoryAnyone specialising in Logo and Identity DesignYou don't need to be a creative professional to take the classYou don't need to know how to draw (although it can be a useful skill during the sketching phase)What you will need?Adobe Illustrator or similar vector drawing applicationSketchbookDesire to make something awesomeEven if you're new to designing logos or Adobe Illustrator, you'll find these simple and effective techniques easy to use and apply to your work!
Overview
Section 1: Introduction
Lecture 1 Introduction
Section 2: Logo Design Workflow
Lecture 2 Type of logos
Lecture 3 Best practices
Lecture 4 Propositional density
Lecture 5 Logo design process - Brief
Lecture 6 Logo design process - Research
Lecture 7 Logo design process - Sketching
Lecture 8 Logo design process - Tracing sketches
Section 3: Illustrator Workflow
Lecture 9 Adobe Illustrator Tip - Multiple windows
Lecture 10 Adobe Illustrator Tip - Line density
Lecture 11 Adobe Illustrator Tip - Symbols
Lecture 12 Adobe Illustrator Tip - Shading
Section 4: Project directions
Lecture 13 Adobe Illustrator Tip - Vector workflow
Lecture 14 Project direction 1 - Traditional
Lecture 15 Project direction 2 - Monoline
Lecture 16 Project direction 3 - Crest
Lecture 17 Project direction 4 - Hidden meaning
Lecture 18 Project direction 5 - Playful
Lecture 19 Project direction 6 - Abstract
Lecture 20 Logo design process - Presentation
Section 5: Creating Brand Guides
Lecture 21 Creating Brand Guides - Part 1
Lecture 22 Creating Brand Guides - Part 2
Section 6: Exercises
Lecture 23 Exercise 1 - Mastercard
Lecture 24 Exercise 1 - Target
Lecture 25 Exercise 3 - Audi
Lecture 26 Exercise 4 - Olympics
Lecture 27 Exercise 5 - Vodafone
Lecture 28 Exercise 6 - CBS
Lecture 29 Exercise 7 - Toyota
Lecture 30 Exercise 8 - BP
Lecture 31 Exercise 9 - Woolmark
Lecture 32 Exercise 10 - Twitter
Section 7: Assignment
Lecture 33 Assignment
A beginner creative professional who is willing to learn about Logo design,Someone who want to learn how to create and structure a Brand Guide


https://rapidgator.net/file/cca3b7a28e267eee413b87a28c1fd055/Logo_Design_with_Adobe_Illustrator.part1.rar.html
https://rapidgator.net/file/65f674182fbcfe2eaf6ead44a88c6f92/Logo_Design_with_Adobe_Illustrator.part2.rar.html