Understanding what KPI are and why its important to measure them.
Learn how to select the right KPIs for different UX projects.
Gain hands-on experience in using tools to track UX performance metrics.
Be able to interpret UX data and translate it into actionable design improvements.
Learn how to communicate UX success through data-driven reports to stakeholders.
Requirements
No need to have prior knowledge of Key Performance Indicators and User Experience Field
Description
Course Description: KPIs for User Experience (UX): Measuring Success in DesignIn today's data-driven world, UX designers must not only create intuitive and engaging user experiences but also measure the impact of their designs through clear and actionable KPIs (Key Performance Indicators). This course provides a comprehensive guide to understanding, selecting, and tracking UX KPIs to measure the success of design efforts effectively.Through this course, you will explore both quantitative and qualitative metrics that drive business outcomes, including task success rate, error rate, time on task, conversion rates, and customer satisfaction metrics such as Net Promoter Score (NPS) and Customer Satisfaction Score (CSAT). You'll also learn how to use essential tools like Google Analytics, heatmaps, and A/B testing to gather meaningful data on user behavior.The course covers core concepts like the difference between objective and subjective KPIs, the business case for UX measurement, and how to align UX goals with broader business objectives. It will guide you through advanced metrics, like task abandonment and churn rate, offering real-world case studies to see how KPIs directly influence design decisions.By the end of the course, you'll be equipped with practical skills to define success criteria, analyze user data, and present your findings to stakeholders. Whether you're an aspiring UX designer or a seasoned professional, this course will empower you to make data-driven decisions that enhance both user experience and business outcomes.Key Takeaways:- Master key UX metrics and their impact on design.- Learn tools and techniques to measure and interpret user behavior.- Gain the skills to communicate UX improvements effectively through data.
Overview
Section 1: Introduction
Lecture 1 Who Am I to teach it and what could you expect from the course ?
Section 2: Module 1: Introduction to UX KPIs
Lecture 2 What are UX KPIs?
Lecture 3 Why Measure UX?
Lecture 4 The Business Case for UX Measurement
Lecture 5 Objective vs Subjective KPIs
Lecture 6 Objective KPIs
Lecture 7 Subjective KPIs
Lecture 8 Example
Section 3: Core UX KPIs
Lecture 9 Task Success Rate
Lecture 10 Time on Task
Lecture 11 Mastering the System Usability Scale (SUS)
Lecture 12 Optimizing UX: The Error Rate KPI
Section 4: Behavioural User Metrics
Lecture 13 Bounce Rate & Exit Rate
Lecture 14 Boost UX: Master Heatmaps & Click Tracking!
Lecture 15 Conversion Rate
Lecture 16 Time to First Interaction
Lecture 17 Story time and break
Section 5: User Satisfaction & Feedback Metrics
Lecture 18 Net Promoter Score
Lecture 19 Boosting User Satisfaction: Mastering CSAT
Lecture 20 Boost User Retention: UX Strategies Unveiled!
Lecture 21 Master Usability Testing for Better Feedback
Section 6: Advanced UX KPIs
Lecture 22 Mastering Time to Value
Lecture 23 Search Depth
Lecture 24 Stickiness
Lecture 25 Incoming Backlinks
Section 7: Ux Measurement Tools
Lecture 26 Set up Google Analytics to track bounce rate
Lecture 27 An overview of Hotjar
Lecture 28 Other ways to gather user feedback
Section 8: Setting and Managing UX Goals with KPIs
Lecture 29 Defining UX Goals Based on KPIs
Lecture 30 Planning ahead
Lecture 31 Promoting KPIs in design and persuading the stakeholders
Section 9: Case studies and real examples
Lecture 32 Maersk
Lecture 33 Wayfair
Lecture 34 Tokopedia
Lecture 35 An imagined Use Case Scenario using Ai generator
Section 10: Wrap up
Lecture 36 Best Practices
Lecture 37 Your turn
Lecture 38 Final Words
This course is designed for professionals who are focused on driving measurable improvements within organizations, particularly those in roles dedicated to optimizing processes, enhancing performance, and improving user experiences. It is ideal for individuals who hold titles such as: - **Performance Improvement Manager** - **Performance Improvement Specialist** - **Performance Improvement Consultant** - **Performance Improvement Expert** - **Performance Improvement Engineer** - **Performance Improvement Lead** - **UX Designers**,Whether you're managing projects, analyzing data, or refining user experiences, this course will equip you with the skills to identify areas for improvement, implement strategies for measurable success, and effectively track KPIs. You will gain practical insights into combining user experience design with performance metrics, making this course valuable for both UX designers looking to improve their design impact and performance professionals seeking to optimize organizational results.

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