Persuasive Storytelling For Product Managers
Published 5/2024
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 2.33 GB | Duration: 1h 0m
Persuasive Storytelling for Product Managers: Master the Art of Product Narratives

What you'll learn

Master Storytelling Fundamentals

Cultivate Audience-Centric Messaging

Harness the Power of Emotion

Utilize Data and Storytelling in Tandem

Requirements

Basic product management knowledge

Description

Persuasive Storytelling for Product ManagersIn today's competitive landscape, having a great product isn't enough. You need to be able to communicate its value in a way that inspires, persuades, and drives action. This course will transform you into a product management storyteller, empowering you to secure buy-in, align teams, and excite customers.Discover the fundamentals of storytelling and how they apply directly to product development. Learn to understand your audience deeply, weaving customer needs and desires throughout your narratives. Harness the power of emotion to create compelling stories that resonate and leave a lasting impression.Master the art of using data to bolster your claims without sacrificing engagement. Learn to present technical concepts in simple, digestible stories. Explore how your roadmap can serve as a powerful narrative framework. Develop confidence in crafting persuasive pitches, presentations, and marketing materials.This course is designed for product managers of all levels. Whether you're seeking to influence executives, align teams, or launch a successful product, "Persuasive Storytelling for Product Managers" will provide you with the tools to tell stories that get results. By the end of this course, you'll have a deep understanding of how to weave narrative into all aspects of your work, elevating your communication skills and your product's success.

Overview

Section 1: Storytelling Foundations

Lecture 1 The Science of Storytelling: Why stories resonate

Lecture 2 Identifying Your "Why": Defining your mission as a product manager

Lecture 3 The Hero's Journey in Product Development: Mapping customer pain points

Lecture 4 Crafting a Compelling Narrative Arc

Section 2: Understanding Your Audience

Lecture 5 Customer Personas and Empathy-Driven Design

Lecture 6 User Research to Uncover Narratives

Lecture 7 Adapting Your Story to Different Stakeholders

Lecture 8 The Language of Persuasion: Tailoring your vocabulary

Section 3: Weaving Emotion into Product Narratives

Lecture 9 Building Tension and Creating Anticipation

Lecture 10 The Power of Surprise and Delight

Lecture 11 Inspiring Action: Stories That Move People

Lecture 12 Ethical Considerations in Emotional Storytelling

Section 4: Show, Don't Just Tell: Using Data & Visuals

Lecture 13 Using Data to Tell Compelling Stories

Lecture 14 Visualizing Your Story: Infographics & Data-Driven Presentations

Lecture 15 Making the Complex Simple: Explaining Technical Concepts with Stories

Lecture 16 Balancing Data and Emotion for Maximum Impact

Section 5: Storytelling in Action

Lecture 17 Perfecting Your Pitch: Elevator Pitches and Boardroom Presentations

Lecture 18 The Product Roadmap as a Storytelling Tool: Setting the trajectory

Lecture 19 Success Stories and Case Studies: Building Credibility

Lecture 20 Storytelling for Product Launches and Marketing Campaigns

Section 6: Assignments

Product Managers at Any Level,Product Managers Seeking Stakeholder Buy-in,Product Managers Involved in Launches or Marketing,Customer-Centric Product Managers