Linkedin Ads & Facebook Ads




What you'll learn
Understand Core Digital Marketing Concepts: Learners will gain a foundational understanding of key digital marketing concepts, including SEO, SEM, social media
Develop Effective Digital Marketing Strategies: Learners will be able to create comprehensive digital marketing strategies tailored to specific business goals,
Analyze and Interpret Digital Marketing Analytics: Learners will learn how to measure and analyze the performance of digital marketing campaigns through tools l
Execute Paid Advertising Campaigns: Learners will acquire skills to design, implement, and optimize paid advertising campaigns (e.g., Google Ads, Facebook Ads)
Requirements
No Prior Experience Needed: This course is designed for beginners, so no previous digital marketing experience is required. Learners with a basic understanding of online platforms will feel comfortable, but we will cover everything from the ground up.
Basic Computer and Internet Skills: Learners should have a basic understanding of using computers and navigating the internet, as digital marketing involves working with online platforms, software, and tools.
Access to a Computer and Internet: Since this is a digital course, learners need a reliable computer or laptop with internet access to complete lessons, practice on platforms, and engage with online tools.
Willingness to Learn: Learners should be eager to explore new concepts, experiment with marketing strategies, and engage in hands-on projects to apply their newfound knowledge.
Description
Unlock the full potential of LinkedIn and Facebook Ads to grow your brand, generate leads, and drive sales. This comprehensive course takes you step-by-step through the entire process of creating high-performing ad campaigns on these two leading social media platforms.You'll learn how to target the right audiences using LinkedIn's professional networking and Facebook's diverse user base, set clear marketing goals, and create visually appealing and persuasive ads that resonate with your audience. We'll also dive deep into budgeting, A/B testing, and advanced optimization strategies to ensure you maximize your return on investment.Additionally, we'll cover the latest trends and best practices in both LinkedIn and Facebook advertising, helping you stay ahead of the competition. You'll gain hands-on experience through practical exercises, learning how to monitor and adjust your campaigns for peak performance. We'll guide you through common mistakes to avoid and how to leverage data analytics to make informed decisions.By the end of this course, you'll have the confidence and practical skills to run effective ad campaigns, monitor their performance, and continuously improve results. Whether you're a marketer, entrepreneur, or freelancer, this course will give you the expertise needed to succeed in digital advertising and elevate your business to new heights.
Overview
Section 1: Introduction
Lecture 1 Introduction into LinkedIn Ads
Lecture 2 LinkedIn Ads - Complete Introductory Guide
Lecture 3 LinkedIn Ads - Complete Targeting & Setup Guide
Lecture 4 LinkedIn Ads - Final Summary & Guide
Lecture 5 LinkedIn Marketing
Lecture 6 Introduction into Facebook Business
Lecture 7 Introduction into Facebook for Business (HQ Animated Inspirational Guide)
Lecture 8 Introduction into Facebook Business Page
Lecture 9 Facebook Business Page for Beginners
Lecture 10 Facebook Business Suite (Meta for Business)
Lecture 11 Facebook Marketing
This course is perfect for beginners, aspiring marketers, small business owners, and freelancers looking to gain practical digital marketing skills. It's also valuable for students and professionals seeking to enhance their online marketing knowledge, promote their business, or advance their careers. No prior experience is needed.




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