What you'll learn
Understand the key components of digital marketing, including market segmentation, targeting, and consumer behavior.
Master the fundamentals of on-page SEO, including keyword research, SERP analysis, and content optimization.
Learn how to use tools like YoastSEO to enhance your website's visibility and search engine rankings.
Gain practical skills in building and managing websites using WordPress, including custom domain setups and plugin installations.
Develop a deep understanding of digital marketing metrics to improve website performance and user engagement.
Requirements
Basic understanding of marketing principles is recommended.
Familiarity with website management platforms like WordPress is a plus.
Description
Welcome to the Search Engine Optimization course! This course is designed to give you a thorough understanding of SEO strategies and teach you how to optimize websites for enhanced search engine visibility. Whether your goal is to improve your website's ranking or become proficient in on-page SEO techniques, this course provides you with the knowledge and skills to succeed in the competitive digital marketing landscape.Throughout the course, you'll explore the fundamentals of digital marketing, including market segmentation, consumer behavior, and essential digital metrics. You'll also gain hands-on experience building a website from scratch, designing wireframes, and optimizing website elements like UI/UX for better user engagement. Additionally, you will cover advanced SEO topics like keyword optimization and SERP analysis while using tools such as Yoast SEO to improve search visibility. Moreover, you'll dive into WordPress website management, from launching a free WordPress site to setting up custom domains and installing plugins. By the end, you'll have a solid understanding of SEO practices and digital marketing metrics, enabling you to optimize websites efficiently.Join us to unlock the full potential of SEO and enhance your website's performance in search engine results. Enroll today and take your first step toward mastering SEO!
Overview
Section 1: What is marketing
Lecture 1 Introduction to Marketing
Lecture 2 Objectives and Components of digital marketing
Lecture 3 Functions of Marketing
Lecture 4 Market Segmentation and Targeting
Lecture 5 SWOT Analysis
Section 2: Understanding the Digital landscape
Lecture 6 Opportunities and Stats Around Digital Marketing
Lecture 7 Digital Marketing Metrics
Lecture 8 Funnels in Digital Marketing
Lecture 9 Use of similarweb Tools
Lecture 10 Consumer Centricity
Lecture 11 Consumer Behaviour
Section 3: Building Web Presence
Lecture 12 Introduction to Design & Building Web Presence
Lecture 13 Website Components & UI_UX
Lecture 14 Wireframes & Information Architecture of Website
Lecture 15 Look & Feel of Website
Lecture 16 The Hook Framework
Lecture 17 Introduction to WordPress.com
Lecture 18 Setting up a New Theme in WordPress.com
Lecture 19 Launching Free WordPress Website
Lecture 20 WordPress Theme, Post and Pages
Lecture 21 Domain and Hosting
Lecture 22 InfinityFree for Building Website
Lecture 23 Installing WP in InfinityFree and Installing Plugins
Lecture 0 Buying Custom Domain
Lecture 0 Domain Forwarding
Lecture 0 Changing DNS Settings for Adding Custom Domain
Lecture 0 Custom Domain Setup in InfinityFree
Lecture 0 Introduction to SEO
Lecture 0 SERP Overview
Lecture 0 On Page SEO
Lecture 0 SEO Popular Tools
Lecture 0 SEO Strategy
Lecture 0 SEO Types
Lecture 0 Use of YoastSEO Plugin - LIVE
Lecture 0 Optimizing Blog Using YoastSEO
Lecture 0 Blog Optimization Using YoastSEO
Lecture 0 YoastSEO Plugin Summarized
Section 4: Quiz
Marketing Professionals,SEO Specialists,Website Managers,Digital Marketers,Entrepreneurs,Anyone interested in improving website visibility and search engine rankings.





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