Google Shopping Ads Digital Marketing Course





What you'll learn
E-commerce Marketing via Google Ads
Google Shopping Campaign
Google Merchant Center Account Setup
Google Performance Max Campaign
Requirements
A Basic understanding of Digital Marketing
Description
The Google Ads Shopping Ads Course provides comprehensive training on setting up, managing, and optimizing Shopping campaigns in Google Ads. Designed for e-commerce businesses and marketers:Learners will gain insights into bidding strategies, targeting options, and best practices for maximizing return on ad spend (ROAS). Through step-by-step guidance and practical examples, the course equips users with the skills needed to enhance product visibility and boost sales through Google Shopping Ads. It is perfect for beginners and professionals who want to become a PPC Executive in the realm of Digital Marketing.Introduction to Google Shopping Ads: Overview of Shopping campaigns and their benefits for e-commerce.Setting Up Merchant Center: Creating and configuring a Google Merchant Center account.Product Feed Optimization: Techniques for creating and uploading optimized product feeds.Campaign Creation: Step-by-step guide to setting up Shopping campaigns in Google Ads.Bidding Strategies: Exploring smart bidding and manual bidding techniques for Shopping ads.Targeting and Segmentation: How to refine audience targeting to maximize campaign effectiveness.Performance Analysis: Using reports and data insights to improve campaign performance.Best Practices: Proven strategies for optimizing ad spend and increasing sales.Advanced Features: Learning about Shopping ads extensions and dynamic remarketing.Performance Max CampaignVideo Shopping Campaign
Overview
Section 1: Google Shopping Ads Overview
Lecture 1 Shopping Ads Overview
Section 2: Merchant Center Account
Lecture 2 Merchant Center Account Setup
Section 3: Google Shopping Campaigns
Lecture 3 Standard Shopping Campaign
Lecture 4 Performance Max Campaign
Lecture 5 Google Shopping Video Campaign
Digital Marketers,PPC Ads Executive,Google Ad Experts





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