Learn the fundamentals of game marketing, along with platform-specific strategies for Steam and Mobile games.
What you'll learn
Learn the core principles of marketing and how they apply to the gaming industry.
Develop effective strategies for promoting games on social media platforms.
Discover how to create and nurture gaming communities to boost engagement and player loyalty.
Learn how to collaborate with influencers to reach wider audiences and increase game visibility.
Understand the best practices for marketing games on platforms like Steam and mobile app stores.
Requirements
There are no prerequisites for this course. You'll learn everything you need to know about game marketing from scratch, so no prior experience or knowledge is required. This course is designed to be accessible for complete beginners.
Description
In this comprehensive course, you'll dive deep into the world of game marketing, equipped with theoretical strategies and insights to elevate your game's visibility and success.1. Introduction: We kick off with an overview of the course, setting clear objectives and outlining what you'll achieve by the end. This introduction provides a roadmap to help you navigate through the diverse aspects of game marketing.2. Marketing Fundamentals: Build a strong foundation with essential marketing principles. This section covers the core concepts, including market research, target audience identification, and the basics of creating a marketing strategy tailored to the gaming industry.3. Social Media Marketing: Explore the power of social media platforms in promoting your game. Learn how to craft engaging content and leverage social media tools to build a loyal following and boost your game's presence online.4. Press & Communities: Discover how to gain media coverage and cultivate a vibrant community around your game. This section delves into crafting compelling press releases, engaging with gaming communities, and utilizing forums and review sites to generate buzz and maintain player interest.5. Influencers: Understand the role of influencers in game marketing. Learn strategies for identifying and collaborating with influencers who can help amplify your game's reach, from negotiating partnerships to managing successful campaigns.6. Steam Game Marketing: Get specific with marketing strategies for Steam, the world's leading digital game distribution platform. Learn about optimizing your Steam page, leveraging Steamworks features, and implementing effective promotional tactics to stand out in a crowded marketplace.7. Mobile Game Marketing: Finally, dive into the nuances of marketing mobile games. This section covers best practices for app store optimization (ASO), running targeted ad campaigns, and using analytics to track performance and optimize your marketing efforts.By the end of this course, you'll have a comprehensive understanding of game marketing and theoretical skills to apply across various platforms and channels to promote your game effectively.
Overview
Section 1: 1. Introduction
Lecture 1 1.1 Welcome
Lecture 2 1.2 Help & Feedback
Lecture 3 1.3 Resources
Section 2: 2. Marketing Fundamentals
Lecture 4 2.1 Marketing is a multiplier
Lecture 5 2.2 What makes your game special
Lecture 6 2.3 Target Audience - Know your Customer
Lecture 7 2.4 Release Timing
Lecture 8 2.5 Building a Brand
Lecture 9 2.6 Should you have a website
Lecture 10 2.7 Building a Community
Lecture 11 2.8 Email Marketing
Lecture 12 2.9 Content Marketing
Lecture 13 2.10 Translating your Game
Lecture 14 2.11 Marketing Plan
Lecture 15 2.12 Budgeting for Marketing
Lecture 16 2.13 Should you do everything yourself
Lecture 17 2.14 Connecting the Dots
Section 3: 3. Social Media Marketing
Lecture 18 3.1 Consistency on Social Media
Lecture 19 3.2 YouTube
Lecture 20 3.3 TikTok
Lecture 21 3.4 Reddit
Lecture 22 3.5 X (Twitter)
Lecture 23 3.6 Instagram
Lecture 24 3.7 Facebook
Lecture 25 3.8 Managing Multiple Platforms
Section 4: 4. Press & Communities
Lecture 26 4.1 Press - What is PR
Lecture 27 4.2 Press - How to talk with the press
Lecture 28 4.3 Press - Let's create a press kit
Lecture 29 4.4 Communities - Websites, Discord Channels & Forums
Section 5: 5. Influencers
Lecture 30 5.1 Influencers, YouTubers, and streamers
Lecture 31 5.2 Creating your influencer list
Lecture 32 5.3 Distributing CD keys for reviews
Lecture 33 5.4 Micro vs. Macro Influencers
Section 6: 6. Steam Game Marketing
Lecture 34 6.1 Steam Marketing Fundamentals
Lecture 35 6.2 Steam Tags and Genre
Lecture 36 6.3 Your Steam Page
Lecture 37 6.4 When to release your game
Lecture 38 6.5 Wishlists - Why They Matter
Lecture 39 6.6 Steam Next Fest
Section 7: 7. Mobile Game Marketing
Lecture 40 7.1 Understanding Mobile Game Marketing (Google Play, App Store)
Lecture 41 7.2 App Store Optimization (ASO)
Lecture 42 7.3 Keyword Research
Lecture 43 7.4 Marketing for Freemium vs. Paid Mobile Games
This course is designed for marketers interested in exploring game marketing as a career path, as well as complete beginners who want to learn the fundamentals of marketing with a focus on the gaming industry.

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