Even if the only thing you know about SEO is what the letters S, E, and O stand for, you probably know that good content on your website only goes so far when it comes to improving visibility. In order to maximize ROI and increase leads to your business, you need technical search engine optimization. In this course, SEO expert Dana DiTomaso shows how to optimize your website for SEO by looking at how crawlers work, developing strategies for increasing site speed and discoverability, using schema, architecture, URLs, and image/video to your SEO advantage. Along the way, learn how to leverage analytics data and search results assessments to drive ongoing SEO decisions and platform iterations. In addition to the actual nuts and bolts of SEO, Dana also covers the importance of making concrete recommendations to IT teams and web developers, so you can actually get the fixes implemented that you need.

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