Designing with Data Improving the User Experience with A-B Testing by Elizabeth F Churchill
Designing with Data Improving the User Experience with A-B Testing by Elizabeth F Churchill | 13.22 MB
370 Pages
Title: Designing with Data
Author: Rochelle King
Description:
On the surface, design practices and data science may not seem like obvious partners. But these disciplines actually work toward the same goal, helping designers and product managers understand users so they can craft elegant digital experiences. While data can enhance design, design can bring deeper meaning to data.
This practical guide shows you how to conduct data-driven A/B testing for making design decisions on everything from small tweaks to large-scale UX concepts. Complete with real-world examples, this book shows you how to make data-driven design part of your product design workflow.
Understand the relationship between data, business, and design
Get a firm grounding in data, data types, and components of A/B testing
Use an experimentation framework to define opportunities, formulate hypotheses, and test different options
Create hypotheses that connect to key metrics and business goals
Design proposed solutions for...
DOWNLOAD:
https://rapidgator.net/file/d16ce4b667c5d63d1831bc0c981125b6/Designing_with_Data__Improving_the_User_Experience_with_A-B_Testing_by_Elizabeth_F._Churchill_.rar
https://k2s.cc/file/09b2895afc7fe/Designing_with_Data__Improving_the_User_Experience_with_A-B_Testing_by_Elizabeth_F._Churchill_.rar
On the surface, design practices and data science may not seem like obvious partners. But these disciplines actually work toward the same goal, helping designers and product managers understand users so they can craft elegant digital experiences. While data can enhance design, design can bring deeper meaning to data.
This practical guide shows you how to conduct data-driven A/B testing for making design decisions on everything from small tweaks to large-scale UX concepts. Complete with real-world examples, this book shows you how to make data-driven design part of your product design workflow.
DOWNLOAD:
https://rapidgator.net/file/d16ce4b667c5d63d1831bc0c981125b6/Designing_with_Data__Improving_the_User_Experience_with_A-B_Testing_by_Elizabeth_F._Churchill_.rar
https://k2s.cc/file/09b2895afc7fe/Designing_with_Data__Improving_the_User_Experience_with_A-B_Testing_by_Elizabeth_F._Churchill_.rar