Jordan B. Kinder, "Petroturfing: Refining Canadian Oil through Social Media"
English | ISBN: 1517914337 | 2024 | 286 pages | EPUB, PDF | 2 MB + 3 MB

How social media has become a critical tool for advancing the interests of the Canadian oil industry
Petroturfing presents an incisive look into how Canada’s pro-oil movement has leveraged social media to rebrand the extractive economy as a positive force. Adapting its title from the concept of astroturfing, which refers to the practice of disguising political and corporate media campaigns as grassroots movements, the book exposes the consequences of this mutually informed relationship between social media and environmental politics.
Since the early 2010s, an increasingly influential network of pro-oil groups, organizations, and campaigns has harnessed social media strategies originally developed by independent environmental organizations in order to undermine resistance to the fossil fuel industry. Situating these actions within the broader oil culture wars that have developed as an outgrowth of contemporary right-wing media,