This book explores both scientific and humanistic theoretical traditions in anthropology through the lens of ontology.
The first part of the book examines different methods for generating valid anthropological knowledge and proposes a shift in current consensus. Drawing on Western scholars of antiquity and the medieval period and moving away from 20th-century theorists, it argues that we must first make ontological assumptions about the kinds of things that can exist (or not) before we can then develop epistemologies that study those kinds of things. The book goes on to apply the ontology-first theory to a set of case studies in modern day conspiracy theories, misinformation, and magical thinking. It asserts that we need to move away from unneeded metaphysical assumptions of conspiracy theories being misinformation and argues that reconstructing particular historical events can be a fruitful zone for application of quantitative methods to humanistic questions.