The story behind the iconic comic characters and the bubble gum they came with—includes over 100 reproductions spanning six decades.

Bazooka Joe and his Gang have been synonymous with bubble gum ever since their debut in 1953, providing an irresistible combination of cheap laughs wrapped around pink, sugary sweetness. This book celebrates the iconic mini-comics that are recognized the world over and reveals their origins in midcentury New York City. The story of Bazooka Bubble Gum is also detailed with extensive essays, including a profile of Wesley Morse, the original illustrator of Bazooka Joe. Included are reproductions of more than 100 classic comics spanning six decades—including the complete first series, reprinted in its entirety for the first time—as well as jokes, fortunes, and tiny ads for mail-order merchandise. Like Bazooka Bubble Gum itself, the book is pure nostalgia and a treat for kids and adults alike.