Like CI/CD, vulnerability remediation, and cloud adoption before it, the use of generative AI (GenAI) is no longer a research project or recommended practice. It's a necessity and a competitive advantage. GenAI has the potential to help your engineering team create and deliver more efficiently and smoothly, with higher quality and less cognitive load, than ever before. But in order to realize these potential benefits, tech leaders need to know how to apply it effectively throughout the phases of your SDLC.