THIS BOOK IS NOT FOR THE TIMIDRetailing innovator BOB FISCH has built a super successful career–and life–on bedrock beliefs that set him apart from cookie-cutter CEOs. Bob doesn't tolerate time-wasting bullshit. He's your TRUTH-TELLING CEO next door. In the role he relishes as Disruptor-in-Chief, Bob brought retailer rue21 from the brink of extinction to a $1 billion valuation on the strength of 1,200 stores, making it the largest specialty apparel retailer at the time. Now, Bob's turned his Midas touch to giving back. He has created the Bob Fisch Graduate Student Award Program for the Fashion Institute of Technology (FIT), the world-renowned college where he both mentors and incentivizes students to exceed their own expectations. So what are you waiting for?! Crack open this no-holds-barred roadmap to GET A LIFE! In a post-pandemic world, Fisch's call to create a stronger identity for yourself by following his principles of fostering Tribal Knowledge, Vision, Mentoring, Legacy, and above all Empathy comes at the perfect time. And his message–that anyone can do this if they follow Fisch's Rules of Reinvention for creating the best version of you–is powerfully summed up in one of his own personal mantras: THE BEST IS YET TO COME!