A persuasive, well-written business case can win over the decision makers in your organisation and get you the all important approval you need for your business idea. In this book you'll discover the do's and don'ts of pitching your ideas through a business case. You'll learn what the essential components of a business case are, including what key questions you should be answering, how to structure your business case, factors to consider when thinking about benefits and risks, and how best to tackle ROI.